Business, 22.07.2019 02:30 eggemotions
In class, professor miller discussed the reason that the money spent on trade promotions was much higher than the money spent on consumer promotions. he suggested that companies focus their efforts on trade promotions consumers tend to know about trade promotions anyway so it doesn't really matter what companies do. consumer promotions are not cost effective. consumers are very particular about the types of promotions that they like. consumer promotions negatively impact the value of the brand.
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In class, professor miller discussed the reason that the money spent on trade promotions was much hi...
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