During the marketing research process, are the specific, measurable goals the decision maker seeks to achieve in conducting the marketing research. measures of success research objectives marketing research plans decisions definitions

Bottom line in any marketing research process is the profit motive.  Very little marketing research is non-profit driven.  The researcher seeks the hard number of consumers both historically and future oriented.  The results acheived by similar ventures as to profit margins and room for development.  The plans, of course would be to analyze all the data gathered to determine the advisibilty of pursuing this particular area/areas.  Of course you will be familiar, or at least you should be with the basic definitions of each phase of your particular area and the decisions reached will be reflective of your learning process.