John wants to understand more about how communication influenced and was impacted by the civil rights movement. he decides to study martin luther king, jr's "i have a dream speech." this is known as ethnographic research

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Ethnography is the branch of anthropology that involves trying to understand how people live their lives.

Classic ethnographic research involves a detailed description of the whole of a culture outside of the country of origin of the researcher. Traditionally those engaging in ethnographic research spend years in the place of study, also known as the “field.” As a result of the time spent living among communities, ethnographers have been able to produce thick written cultural descriptions known as ethnographies that communicate the information found in the field.

Contemporary ethnographic research has the added dimension of not only looking at people outside of the county of origin of the researcher