Don Martin owns DME Ads Inc., an advertising agency. At present, the company focuses solely on advertising. However, Don plans to expand the company's focus to include all the major elements of an organization's promotional mix. Don feels that expanding the focus in such a way will allow the firm to meet customer needs in a more coordinated fashion. Currently, the firm organizes its work according to the media being used. Don believes this is the most effective way to subdivide advertising. Because television is one of the most widely used advertising media, the company spends most of its time on television advertising DME knows what it takes to get the job done, and it is committed to success. Refer to DME Ads Inc. As Don plans to expand the company's focus to other major elements of the promotion mix, which of the following should he focus on if he wants to help his clients create and maintain favorable relationships with their various internal and external groups? a. Word-of-mouth b. Personal selling c. Public relations d. Advertising e. Sales promotion

Acredit card advertises an annual interest rate of 23%. what is the equivalent monthly interest rate?

Arestaurant added a new outdoor section that was 8 feet wide and 6 feet long. what is the area of their new outdoor section

Jobs and productivity! how do retail stores rate? one way to answer this question is to examine annual profits per employee. the following data give annual profits per employee (in units of 1 thousand dollars per employee) for companies in retail sales. assume σ ≈ 4.0 thousand dollars. 3.7 6.7 3.6 8.5 7.5 5.9 8.7 6.4 2.6 2.9 8.1 −1.9 11.9 8.2 6.4 4.7 5.5 4.8 3.0 4.3 −6.0 1.5 2.9 4.8 −1.7 9.4 5.5 5.8 4.7 6.2 15.0 4.1 3.7 5.1 4.2 (a) use a calculator or appropriate computer software to find x for the preceding data. (round your answer to two decimal places.) thousand dollars per employee (b) let us say that the preceding data are representative of the entire sector of retail sales companies. find an 80% confidence interval for μ, the average annual profit per employee for retail sales. (round your answers to two decimal places.) lower limit -- thousand dollars upper limit -- thousand dollars (c) let us say that you are the manager of a retail store with a large number of employees. suppose the annual profits are less than 3 thousand dollars per employee. do you think this might be low compared with other retail stores? explain by referring to the confidence interval you computed in part (b). yes. this confidence interval suggests that the profits per employee are less than those of other retail stores. no. this confidence interval suggests that the profits per employee do not differ from those of other retail stores. correct: your answer is correct. (d) suppose the annual profits are more than 6.5 thousand dollars per employee. as store manager, would you feel somewhat better? explain by referring to the confidence interval you computed in part (b). yes. this confidence interval suggests that the profits per employee are greater than those of other retail stores. no. this confidence interval suggests that the profits per employee do not differ from those of other retail stores. (e) find an 95% confidence interval for μ, the average annual profit per employee for retail sales. (round your answers to two decimal places.) lower limit 3.75 incorrect: your answer is incorrect. thousand dollars upper limit 6.41 incorrect: your answer is incorrect. thousand dollars