How can we reduce the rate of refusals in telephone surveys? Most people who answer at all listen to the interviewer’s introductory remarks and then decide whether to continue. One study made telephone calls to randomly selected households to ask opinions about the next election. In some calls, the interviewer gave her name; in others, she identified the university she was representing; and in still others, she identified both herself and the university. For each type of call, the interviewer either did or did not offer to send a copy of the final survey results to the person interviewed. What are the factors in this experiment and how many levels does each factor have?