Suppose participants were given a list of names of academy award winners in over the past five years. after a few minutes of study they were asked to estimate the number of awards each film won. the participants would probably overestimate the number of awards for films they saw as opposed to those they did not see because of the: single-feature modelelimination-by-aspects modelavailability heuristic. representativeness heuristic.

Availability heuristic

Explanation:

The availability heuristic is including examples that are immediate and those examples that the person is using while considering some decisions, methods or topics. It is a helpful mental shortcut and people are using it by comparing received pieces of information and prototypes.

low context culture   (lc.):

association:    

relationships begin and end quickly. many people can be inside one's circle; circle's boundary is not clear.

things get done by following procedures and paying attention to the goal.

one's identity is rooted in oneself and one's accomplishments.

social structure is decentralized; responsibility goes further down (is not concentrated at the top).

interaction:

low use of nonverbal elements. message is carried more by words than by nonverbal means.

verbal message is explicit. context is less important than words.

verbal message is direct; one spells things out exactly.

communication is seen as a way of exchanging information, ideas, and opinions.  

disagreement is depersonalized. one withdraws from conflict with another and gets on with the task. focus is on rational solutions, not personal ones. one can be explicit about another's bothersome behavior.

territoriality:

space is compartmentalized and privately owned; privacy is important, so people are farther apart.

temporality:

things are scheduled to be done at particular times, one thing at a time. what is important is that activity is done efficiently.

change is fast. one can make change and see immediate results.

time is a commodity to be spent or saved. one’s time is one’s own.

learning:

reality is fragmented and compartmentalized. one source of information is used to develop knowledge. thinking is inductive, proceeds from specific to general. focus is on detail.

learning occurs by following explicit directions and explanations of others.

an individual orientation is preferred for learning and problem solving.

speed is valued. how efficiently something is learned is important.

hope that                                         : )

low impact

wind sprint

high impact

wind sprint

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low impact

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high impact