Which of the following describes bandwagon appeal used in tv ads?
a. reliance on peer pressure to encourage buyers to purchase an item
b. promoting specific appeals that have more to do with lifestyles than with the product’s qualities
c. use of objective language to appeal to a viewer’s logic
d. use of recommendations from real-life people to make a tv ad seem more believable

in the quotation from passage, connie willis states that literature is a way for authors from the past to communicate with readers of today. we can read their stories, books, and other texts to learn lessons about life. willis refers to these lessons as messages “from beyond the grave.” willis has a favorable viewpoint about the timelessness of literature.

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serve the people! ,” smoothly translated by julia lovell, offers an initial sample of yan lianke’s writing to an english-speaking audience. a bluntly drawn, mildly erotic fable, it teases mao zedong by poking fun at a true believer who obeys the chairman’s precepts too literally. to a western sensibility, the broad strokes of yan lianke’s humor would seem to pose little risk of inciting rebellion, whether of the flesh or of the body politic. but then, part of the book’s attraction is that it doesn’t have a western sensibility. it lets the reader see — or rather, intuit — what jokes chinese officials don’t consider funny, and how very little it takes for a writer to be branded an incendiary in 21st-century china, more than three decades after the death of mao, a decade after the death of deng xiaoping and seven years since china entered the world trade organization, a move that would seem to signal a willingness (however wary) to mingle with the rest of the world.