6 Another ubiquitous advertising type is the “you've got to have it because look what it does” format, which demonstrates a product. For example, one stain removal product proves to be superior to another by removing a seemingly impossible stain from a shirt. In a television commercial, the viewer learns how rapidly and perfectly a super chopper cuts up vegetables. Often the accompanying voice you hear is straightforward, knowledgeable, and quite friendly. In another variation of this format, the voice can be cautionary instead, warning you about what will happen if you try a competitor's products. 7 Ads that tell a story are found most often in commercials, as a story relies on multiple images and a sequence of events. This format has infinite variations, but imagine one that goes like this: A man is driving in his old car and pulls up next to a new, shiny car at a stop light. He looks at the driver in the new car and imagines that he is the one driving the fancy new car. Images flash across the screen—images of how different the man's life would be if he had that car. Suddenly he flashes back to reality. The brand flashes on the screen or is highlighted prominently on the rear of the new automobile as the light turns green and the car speeds off in front of him. The last scene of this story? Man driving to the new car dealership for—you guessed it—that same car. Which sentence from the passage includes a subordinating conjunction? a. “This format has infinite variations, but imagine one that goes like this: A man is driving in his old car and pulls up next to a new, shiny car at a stop light.” (paragraph 7) b. “Often the accompanying voice you hear is straightforward, knowledgeable, and quite friendly.” (paragraph 6) c. “Another ubiquitous advertising type is the 'you've got to have it because look what it does' format, which demonstrates a product.” (paragraph 6) d. “He looks at the driver in the new car and imagines that he is the one driving the fancy new car.” (paragraph 7)

can you provide the possible answers

what: when quoting a source, use the author’s words verbatim, or word-for-word. this means you shouldn’t change any grammar, punctuation, spelling, etc. put quotations around the words to tell your reader where the quote begins and where it ends.

you also need to acknowledge the author. for example, if using mla format for your research paper, you should have in-text citations with the author’s name and page number listed at the end of each quote.

when: use quotations to provide concrete examples to support your claims. using direct quotations is a great way to build your credibility on the subject. it’s also a good idea to quote your source when the author states things in a powerful way. if you think he or she said it best, then use the exact words to share the ideas.

example: in the short story “a jury of her peers”, mrs. hale compares mrs. wright to her caged bird, saying “she—come to think of it, she was kind of like a bird herself. real sweet and pretty, but kind of timid and—fluttery. how—she—did—change” (glaspell).

paraphrasing

what: paraphrasing differs from quoting because you restate the passage in your own words. since you don’t use the author’s words, you don’t need to use quotation marks. however, you still need to acknowledge the author for his or her ideas.

when paraphrasing a text, you should communicate the full meaning of the text; don’t change the meaning. it can be a condensed version of the text, or it could end up being longer than the source it’s paraphrasing.

when: you use paraphrasing when you take notes, or explain a chart or diagram to someone. paraphrasing highlight the important parts of a larger text. it also allows you to simplify the ideas for your readers.

example:

original: “it was no ordinary thing that called her away–it was probably further from ordinary than anything that had ever happened in dickson county. but what her eye took in was that her kitchen was in no shape for leaving: her bread all ready for mixing, half the flour sifted and half unsifted” (glaspell).

paraphrase: as mrs. hales walks around mrs. wright’s home, she notices that the kitchen is in disarray as if she was in the middle of baking bread (glaspell).