Prism phones inc. is targeting college students and young professionals. the company has therefore decided to advertise its cell phones over social networking and other popular websites. relative to television advertising, this strategy will prism phones save costs, allowing the firm to sell its phones at a more competitive price. prism phones' decision to advertise via different vehicles than other firms illustrates the activities of the marketing mix.

Faldo corp sells on terms that allow customers 45 days to pay for merchandise. its sales last year were $325,000, and its year-end receivables were $60,000. if its dso is less than the 45-day credit period, then customers are paying on time. otherwise, they are paying late. by how much are customers paying early or late? base your answer on this equation: dso - credit period = days early or late, and use a 365-day year when calculating the dso. a positive answer indicates late payments, while a negative answer indicates early payments. a. 21.27b. 22.38c. 23.50d. 24.68e. 25.91b