Select all that apply Select from the following the campaigns that would qualify as a social marketing campaign. A. A campaign to support the consumption of beef
B. A campaign to encourage recycling
C. A campaign to encourage shopping in stores rather than online
D. A campaign to reduce smoking
E. A campaign to support a local charity

Who is better at multi-tasking? in business, employees are often asked to perform a complex task when their atten-tion is divided (i. e., multi-tasking). human factors (may 2014) published a study designed to determine whether video game players are better than non–video game play-ers at multi-tasking. each in a sample of 60 college stu-dents was classified as a video game player or a non-player. participants entered a street crossing simulator and were asked to cross a busy street at an unsigned intersec-tion. the simulator was designed to have cars traveling at various high rates of speed in both directions. during the crossing, the students also performed a memory task as a distraction. two variables were measured for each student: (1) a street crossing performance score (measured out of 100 points) and (2) a memory task score (measured out of 20 points). the researchers found no differences in either the street crossing performance or memory task score of video game players and non-gamers. “these results,” say the researchers, “suggest that action video game players [and non-gamers] are equally susceptible to the costs of dividing attention in a complex task”

The dollar value generated over decades of customer loyalty to your company is known as brand equity. viability. sustainability. luck.

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