Business, 21.06.2021 15:50 cdeanrn8971
Which of the following statements is incorrect regarding the process of building a company's brand, particularly for young firms?
a. A firm's name, logo, Web site design, and even its letterhead are part of its brand.
b. One of the keys to effective branding is to create a strong personality for a firm.
c. Some companies monitor the integrity of their brands through brand management.
d. Startups must build a brand from scratch, which starts with selecting the company's name.
e. Most experts recommend a heavy reliance on advertising in building a firm's brand.
Answers: 1
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Which of the following statements is incorrect regarding the process of building a company's brand,...
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