used ingredient branding, which resulted in end consumers requiring that their product be included by the OEM’s.

Intel

Explanation:

Marketing can be defined as the process of developing promotional techniques and sales strategies by a firm, so as to enhance the availability of goods and services to meet the needs of the end users or consumers through advertising and market research. Thus, it comprises of all the activities such as, identifying, anticipating set of medium and processes for creating, promoting, delivering, and exchanging goods and services that has value for customers. It typically, involves understanding customer needs, building and maintaining healthy relationships with them in order to scale up your business.

Ingredient branding can be defined as a strategic marketing plan or technique which typically involves branding a component of a business firm or organization as a separate entity so as to project its high performance and quality.

Intel is a multinational corporation (MNC) that uses ingredient branding such as "Intel inside", which stimulate end consumers to request that Intel's product such as processors be included by the original equipment manufacturers (OEM's).