The nondiscriminating pure monopolist's demand curve: is the industry demand curve. shows a direct or positive relationship between price and quantity demanded. tends to be inelastic at high prices and elastic at low prices. is identical to its marginal revenue curve.

When using various forms of promotion to carry the promotion message, it is important that the recipients of the message interpret it in the same way. creating a unified promotional message, where potential customers perceive the same message, whether it is in a tv commercial, or on a billboard, or in a blog, is called

To appeal to a new target market, the maker of hill's coffee has changed the product's package design, reformulated the coffee, begun advertising price discounts in women's magazines, and started distributing the product through gourmet coffee shops. what has been changed? a. the product's perceptual value. b. the product's 4ps. c. the method used in its target marketing. d. the ownership of the product line. e. the product's utility.

Under t, the point (0,2) gets mapped to (3,0). t-1 (x, y) →