Which concept of marketing is described in the following scenario? Lexus has been voted as the car company that has the best customer satisfaction to date. As a luxury car company, it is crucial for them to keep their customers happy. In 2012, Lexus received an award for the fourth consecutive year for keeping their customers happy. The marketing concept in play here is .
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Which concept of marketing is described in the following scenario?
Lexus has been voted as the car...
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