Why Naert's model present a favorable situation for the entrepreneur? Explain your answer.

Explanation:

Phillip Naert is an author and theorist whose works are related to the administrative and organizational area, one of the highlights of his work is the marketing decision model, which is related to the practical implementation of an aid model for entrepreneurs, since his central criticism is that there are many theoretical marketing models whose utility is not applicable to many organizations, due to the difficulty of adapting and targeting certain businesses, so the Naert model is focused and helps entrepreneurs to manage their businesses and achieve significant marketing advantages through of a dimension that he called "degree of clarity" that consists of implicit models, verbal models, formalized models and numerical models of elements that constitute an organizational system and should be considered specifically in a marketing approach, which helps an organization to find their strengths and weaknesses to develop a business plan viable, real and specific marketing for competition in the globalized market.

answerproduct line length; product mix width;