Those characteristics of a product that make it superior to competitive substitutes are referred to as .

Points of difference

Explanation:

The point of difference means the factors that created the differentiation with respect to the product and services. Here, differentiation means that the company products are differentiated from that of the competitors. It could be done with the quantity, price, quality, etc

Therefore according to the given situation, the term we called as a point of difference and the same is to be considered

1) the stages a new product goes through from beginning to end, i.e., the stages that a product passes through from introduction through growth, maturity, and decline. 2) the time from initial research and development to the time at which sales and support of the product to customers are withdrawn. 3) the period of time during which a product can be produced and marketed profitably.

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