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Business, 24.04.2020 19:52 alainacorkell5364

Gourmet Pets hopes to use extensive promotional efforts to create a perception in the minds of consumers that Prime Cuts is superior to other dog food brands. It will communicate the superiority of the ingredients of the dog food as well as its unique packaging. The company plans to use promotion to achieve which of the following?
a. differential segmentation.
b. cognitive dissonance.
c. product differentiation.
d. pioneer marketing.

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