At Ogden Publications, the marketing department and its teams collaborate with the various editorial teams in order to produce Integrated Marketing Communications (IMC) that are beneficial for the company. Which one of the following is not a likely marketing benefit of IMC for Ogden Publications?

a. Public relations initiatives will maintain Ogden's image in the event that it publishes any plagiarized material.
b. The brand message will be integrated across all the advertising media that Ogden uses.
c. The message of the personal selling staff will complement and be consistent with the message of the advertising media.
d. Sales promotions will complement and be consistent with the message of the advertising media.

Diversity is an obstacle all marketers face: true false

You have learned that there are many ethical concerns surrounding genetic research, and it's important to be familiar with them. for this project, you will write a persuasive essay about an ethical question in biotechnology. directions the goal of a persuasive essay is to convince people to agree with you. it is important to support your opinion with facts. a persuasive essay is not simply a description of your beliefs. be sure to organize your information, give clear examples, and build your argument carefully. read the following genetics topics below. choose a topic and then decide what side you are on. remember that there is no "right" or "wrong" side. ethical questions often have many points of view. research your topic and write a 400 word persuasive essay. topic 1: should insurance companies have the right to learn the genetic profiles of the people they insure? topic 2: should employers have the right to learn the genetic profiles of the people they hire? are there special considerations for employees in jobs in which there is a high risk to others, such as airline pilots, doctors, or bus drivers? topic 3: should scientists who identify genes and create new genetic engineering techniques have the right to patent their methods for their own profit?

Bill dukes has $100,000 invested in a 2-stock portfolio. $62,500 is invested in stock x and the remainder is invested in stock y. x's beta is 1.50 and y's beta is 0.70. what is the portfolio's beta? do not round your intermediate calculations. round the final answer to 2 decimal places.