In response to Duracell's introduction of the Duracell Ultra battery, Energizer introduced an Advanced Formula battery. But unlike Duracell, Energizer priced its batteries at a low initial price, believing that consumers were too price sensitive to pay more in this category. In this case, Energizer used ___.A. penetration pricing. B.prestige pricing. C. skimming pricing. D. price lining. E. cost-plus-fixed-fee pricing.

A. penetration pricing.

Explanation:

Based on the scenario being described within the question it can be said that in this case, Energizer used penetration pricing. This strategy focuses on placing a new product at a relatively low price when entering a new market in order to rapidly reach as wide an audience as possible. This price is slowly increased as it gathers a loyal customer base.

what are your options to your question?

1) the stages a new product goes through from beginning to end, i.e., the stages that a product passes through from introduction through growth, maturity, and decline. 2) the time from initial research and development to the time at which sales and support of the product to customers are withdrawn. 3) the period of time during which a product can be produced and marketed profitably.

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