Business, 14.04.2020 21:43 jesus5412

Businesses need to direct their product marketing strategies to the individuals most likely to purchase it. Often marketing managers examine potential markets for their possible effects on the firm's sales, costs, and profits. Which of the following is the designation given for the group to which marketing managers direct the focus of their marketing efforts for a product? a. Target market b. Mixed market c. Potential market d. Market segment

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Businesses need to direct their product marketing strategies to the individuals most likely to purch...