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1.)Importance of Global Marketing Strategies. Developing a global marketing strategy helps your business in many ways. The first way is that marketing globally improves the effectiveness of your company's products and services. ... Another benefit of global marketing is that it increases the customer awareness of your company

2.)Because of their vast size and financial, technological, and material resources, multinational corporations have a great influence on the world economy. They have the ability to overcome trade problems, save on labor costs, and tap new technology.

3.)Global marketers face the same environmental factors as they do domestically: culture, economic, and technological development; political structure and actions; demography; and natural resources. ... Demographic variables include the size of a population and its age and geographic distribution.

4.)Direct Exporting. Direct exporting is selling directly into the market you have chosen using in the first instance you own resources. ...

Licensing. ...

Franchising. ...

Partnering. ...

Joint Ventures. ...

Buying a Company. ...

Piggybacking. ...

Turnkey Projects.

5.)The global marketing mix comprises four main elements: product, price, placement and promotion.

6.)  The Role of Social Media in Marketing. ... Social media gives business marketers a way to communicate with customers, and to find specific potential consumers. It personalizes the "brand" and helps business to spread your message in a relaxed and conversational way.

1.)Consumer behavior describes how consumers make purchase decisions and how they use and dispose of the products they buy. An understanding of consumer behavior reduces marketing managers' uncertainty when they are defining a target market and designing a marketing mix.    

2.)consumer decision-making process consists of five steps, which are need recognition, information search, evaluations of alternatives, purchase and post-purchase behavior. These steps can be a guide for marketers to understand and communicate effectively to consumers.

3.)Explain the consumer's postpurchase evaluation process. ... When a purchase creates cognitive dissonance, consumers tend to react by seeking positive reinforcement for the purchase decision, avoiding negative information about the purchase decision, or revoking the purchase decision by returning the product.

4.) Identify the types of consumer buying decisions and discuss the significance of consumer involvement. ... The main factors affecting the level of consumer involvement are previous experience, interest, perceived risk of negative consequences (financial, social, and psychological), situation, and social visibility.

5.) Social factors affect consumer behavior significantly. Every individual has someone around influencing their buying decisions. The important social factors are: reference groups, family, role and status. ... The reference group influences the self-image of consumers and consumers' behavior.

6.)   There are four psychological factors that influence consumer behaviour: Motivation, perception, learning, and attitude or belief system. Motivation speaks to the internal needs of the consumer. Understanding how to motivate your customer is a powerful tool.    

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urban company reports the following information regarding its production cost: units produced 37,000 units direct labor $ 30 per unit direct materials $ 35 per unit variable overhead $ 237,000 in total fixed overhead $ 127,000 in total

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