Organizational culture is: select one:
a. amorphous and changeable.
b. a potential source of competitive advantage.
c. so difficult to analyze that most firms should choose to ignore it.
d. rarely unique to a single firm.

The correct answer is letter "B": a potential source of competitive advantage.

Explanation:

Competitive advantages are those factors inherent of a company that makes it different from its competitors. Organizational culture is considered a competitive advantage because it is difficult to imitate from one firm to another. Organizational culture represents the set of values and beliefs that rule how people act in the organization.

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answer; common market;