Which of the following equations accurately describes the total number of exposures (e) of an advertising message through a given medium?

a) e = reach × frequency
b) e = (reach × frequency) / impact
c) e = reach × frequency × impact
d) e = (reach + frequency) / impact
e) e = frequency / reach

How are interest rates calculated by financial institutions? financial institutions generally calculate interest as (1) interest or (.

Using a cps-sample of 7,440 individuals, you estimate the following regression: = 20.91 - 2.61 x female where female is a binary variable that takes on the value of 1 for females and is 0 otherwise. the standard error on the coefficient on female is 0.25. the 95% confidence interval for the gender wage gap, or the amount that females earn less, is: a) [-3.10, -2.12] b) [18.30, 23.52] c) [-3.02, -2.20] d) [-1.96, -1.64]

Serious question, which is preferred in a business? pp or poopoo?