Apple is known for its innovation. it conducts in-depth marketing research to determine what customers want. its electronic devices are constantly upgraded so customers can purchase the newest models. the company creates buzz around its product offerings by discussing the product months before it is launched. this anticipation builds up until the product is launched, resulting in wide-scale sales that often result in stores selling out of the newest product.
refer to scenario 1.3. from the information provided about apple and its marketing strategies, apple most likely embraces a
a. marketing concept orientation
b. market orientation
c. production orientation
d. promotion orientation
e. sales orientation

John and daphne are saving for their daughter ellen's college education. ellen just turned 10 at (t = 0), and she will be entering college 8 years from now (at t = 8). college tuition and expenses at state u. are currently $14,500 a year, but they are expected to increase at a rate of 3.5% a year. ellen should graduate in 4 years--if she takes longer or wants to go to graduate school, she will be on her own. tuition and other costs will be due at the beginning of each school year (at t = 8, 9, 10, and 11).so far, john and daphne have accumulated $15,000 in their college savings account (at t = 0). their long-run financial plan is to add an additional $5,000 in each of the next 4 years (at t = 1, 2, 3, and 4). then they plan to make 3 equal annual contributions in each of the following years, t = 5, 6, and 7. they expect their investment account to earn 9%. how large must the annual payments at t = 5, 6, and 7 be to cover ellen's anticipated college costs? a. $1,965.21b. $2,068.64c. $2,177.51d. $2,292.12e. $2,412.76