De las dos lecturas: 1. ¿Cómo están relacionadas las dos historias?

2. ¿Cuál o cuáles son los rasgos comunes de las historias, argumente?

3. ¿Cuál es el elemento cultural común?

4. ¿En qué radica la diferencia fundamental?

5. ¿Qué es lo que explica esta diferencia?

read the following texts. text 1 electoral marketing consists of implementing integrated political marketing and social communication techniques, in order to gain the approval and sympathy of the society, building a solid image of the candidate and being able to transmit reliability and safety to the population by raising its concept at the level of public opinion. therefore, electoral marketing is concerned with the formation of the image in the short term. catarin, roberto bianchi. electoral propaganda in media democracy: the victory of emotion in the 2014 presidential election in brazil. 2016. dissertation (masters in communication) - school of communication, education and humanities, methodist university of são paulo, são paulo, 2016 (158 p.)

ancient india is often called the harappan civilization because one of the ancient cities was called harappa. harappa was just one of 1500 cities in the indus river valley. another well-known city is called mohenjo-daro. historians estimate ancient india to be the biggest of all four early civilizations.