Zimbardo's simulation of prison life provided a dramatic demonstration of the power of on behavior. individuation norms roles conformity

Zimbardo's simulation of prison life provided a dramatic demonstration of the power of "roles" on behavior. 

There are numerous ways that individuals can impact our behavior, yet maybe a standout amongst the most imperative is that the nearness of others appears to set up desires. One manner by which these desires wind up obvious is the point at which we take a gander at the parts that individuals play in the public eye. Social parts are the part individuals play as individuals from a social gathering. With every social part you receive, your conduct changes to fit the desires both you and others have of that part.

It sells out to its shareholders