While doing an online search for a music venue, darcy ran across a performance of lady gaga that featured her hair neatly wrapped in coca-cola cans. the venue did not visibly identify the sponsor in any other way. marketers would categorize this form of advertising as

Marketers would categorize this form of advertising as "product placement".

Product placement is a type of publicizing in which marked merchandise and ventures are included in a video generation that objectives an extensive gathering of people. Product placement are exhibited in way that will create positive emotions towards the promoted mark and are executed, said, or talked about through the program. They are not express ads.