Wartime propaganda often depicts the enemy as ugly, cruel, and somewhat less than human. this type of propaganda creates toward the enemy.

This type of propaganda would create: a negative conditioned emotional response
a negative conditioned emotional response is a form of Pavlovian conditioning that aimed to draw an emotion of fear or disgust toward a certain stimulus.
The purpose of this propaganda is to draw public support on government's action in war in order to attract volunteers in armies and providers of supplies.