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Social Studies, 03.08.2019 22:00 ltay92

Canadian english professor dr. marshall mcluhan—who coined the term "media" to refer to vehicles of mass communication—famously said, "the medium is the message." this pithy "probe" meant that the media don't merely transmit messages: the medium itself also has a direct impact on how society and individuals think and act—and the dominant medium at any given time is the main agent of social change.

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