At least one study has shown that consumers are more aware of a celebrity endorser's flaws when he or she endorses a product that

 when he or she endorses a product that are involved with defects that result in consumer harm.
Because of the celebrity endorsement, cases that might be able to be swept under the rug now attract a lot of public attention, which will make company's situation became a public relation nightmare.

Hamlet's fourth soliloquy is probably his most famous one - "to be or not to be."it is rather different from his previous soliloquies because now he is contemplating something that didn't come up before - suicide. he is thinking whether it is worth it to fight to find his father's murderer when in the end all of them are going to die, so why not die sooner than later. he is contemplating if he should go on fighting or just kill himself and end it all, which is why this soliloquy in particular is rather depressing, hesitant, and gives a deeper insight into hamlet's madness.