Mastercard's competitors were using appeals by stressing the benefits of deals and discounts in its messages. in its priceless campaign, mastercard chose to use appeals by focusing on desires such as love and happiness.

the invasive species was introduced due to commercial purpouses, as there was a demand for fur clothes and hence, a business opportunity connected to this product. actually, it was when the nutrias scaped, causing harm to the us ecosystems when they acquired the status of invasive species. in this case they have caused an environmental problem, but it could have affected also economic interests or even human health.

answer; cognitive dissonance;