Jerry is a member of the rotary club. The club was discussing ideas for getting new members more involved in volunteering time and working on the weekly jobs necessary to sustain the club. The membership quickly decided on what they thought was the perfect solution. Jerry offered some different possible solutions. By suggesting an alternative solution, Jerry was viewed as being disloyal to the group. When members of the group began to narrow their thoughts and feel that there was only one correct answer to the situation, this is an example of what sociologists term: