Cell theory states that all organisms are made of

Cells

Explanation:

It is called the cell theory, so it is talking about cells, the smallest unit of life in organisms.  Cells make up all organisms because they come together to make full, complete organisms.

in this scenario it would be the consumer demand as most influential in making the decision. the band members need to figure out where and from whom they will make the most money, in other words who out of the two consumer groups - football fans or car drivers - will spend their money, who is more likely to contribute to their cause and buy what they are offering.