Sinh viên hãy thảo luận về 05 quan điểm quản trị Marketing gồm phân biệt sự khác nhau của các quan điểm này, cho ví dụ minh họa trên thực tế các công ty đang theo đuổi các quan điểm quản trị này như thế nào. 1. Quan điểm hướng theo sản xuất

2. Quan điểm hướng theo sản phẩm

3. Quan điểm hướng theo bán hàng

4. Quan điểm hướng theo marketing

5. Quan điểm hướng theo Marketing xã hội

What trade did europeans want most before the 1800s ivory wood slaves gold

What goals and values affect how society answers the key economic questions

What are the functions of wal-mart? are they the same or different from the functions of wal-mart in our individual lives? how do the two type of functions connect? does wal-mart have both manifest and latent functions? what are they? are there any dysfunctions of wal-mart for society? if so, what are they? how might these dysfunctions serve as incentives or catalysts for social change? conflict questions: does wal-mart affect every group in society in the same way? if not, what are the differences? how does wal-mart perpetuate the inequalities (of gender, race, class, religion, age, sexual orientation, etc.) in our society? how does wal-mart contribute to conflict between unequal groups in our society? how might wal-mart contribute to social change or the amelioration of inequalities in society? interactionist questions: what kind of symbolic world are you likely to encounter inside a wal-mart store, and how does that affect the shopper’s experience? how does wal-mart influence our interpersonal interactions? how do interpersonal interactions shape the wal-mart experience for shoppers? for workers? how does wal-mart contribute to our socially constructed reality?