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Social Studies, 22.07.2021 06:40 koshh4

Uber’s recruitment guidelines and highly performance-focused management were very coherent with its fast growth but not with a sustainable long term strategy. Uber’s executive team lacked the awareness of the medium to long term effects of such a corporate culture: bad employer brand, loss of talents (employee burn out and harassment), lack of market-reflecting diversity, and no trust and collaboration. As we have seen, it worked for a while and allowed the fantastic growth that Uber showed, but now the internal workings start to show and are damaging the brand and its future. Drastic changes are necessary: a tough job for Frances Frei from Harvard Business School…

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