1. Critique three ads that you see on TV or in a magazine. Answer the following questions about each ad: a. What claims are made for the product that is advertised? How is it supposed to improve your life?

b. Make a chart that divides these claims into two categories: tangible, concrete claims (facts) emotional, image-producing claims (opinions)

c. Are you interested in this product’s concrete claims?

d. Are you interested in this product’s emotional appeal?

e. Have you ever used this product?

• If so, does it live up to its concrete claims?

• Does it live up to its emotional claims?

f. What concrete and emotional claims might you use in your own advertising campaign for the product?
2. Write a list showing the production of chain, distribution, and consumption for an item you use frequently. Be sure to include the three securities of production, starting with yourself. Think of as many steps as you can for how that item is produced and passes its way through to you.

Which of the following methods could be considered a "best practice" in terms of informing respondents how their answers to an on-line survey about personal information will be protected? respondents are informed that investigators will try to keep their participation confidential; however, confidentiality cannot be assured. respondents are informed that a research assistant will transfer all the research data to a password-protected computer that is not connected to the internet, via a usb flashdrive. the computer is located in a research team member's office. the investigator uses the informed consent process to explain her institution's method for guaranteeing absolute confidentiality of research data. the investigator uses the informed consent process to explain how respondent data will be transmitted from the website to his encrypted database without ever recording respondents' ip addresses, but explains that on the internet confidentiality cannot be absolutely guaranteed. the investigator uses the informed consent process to explain how respondent data will be transmitted from the website to his encrypted database without ever recording respondents' ip addresses, but explains that on the internet confidentiality cannot be absolutely guaranteed