In early European history, this scholar is considered the originator of rhetoric: the ability of speaking, writing and talking persuasively. In ancient times, the practice of
rhetoric, a refine form of communication, was thought to be positive
initiative/behavior. However in contemporary life/society, people often think of a
rhetorician as being dishonest, misleading and not worthy of admiration or
emulation.
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The passage is talking about Aristotle.

Explanation:

Aristotle was a Greek philosopher who lived from 384 BC to 322 BC. He is considered to this day the father of rhetoric, that is, the art of convincing others through speaking or writing. According to Aristotle, there are three rhetorical techniques that can be employed to persuade one's audience: pathos, logos, and ethos. Pathos appeals to the audience's emotions (pity, empathy, etc.), logos appeals to logic and reasoning, and ethos appeals to the speaker's character and credibility.

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