Describe and explain the key differences in how media are consumed by mass audiences according to the magic bullet or hypodermic needle model, the uses and gratifications model, and the encoding/decoding model.

The "Magic Bullet" theory graphically assumes that the media's message is a bullet fired from the "media gun" into the viewer's "head".  Explanation:It suggests that the media injects its messages straight into the passive audience. This passive audience is immediately affected by these messages.