is a more structured form of brainstorming session in which the characteristics and functions of a specific product (e. g. a screw driver) are presented to the group and the task is to brainstorm ways to improve on those characteristics and functions.

well, i can't read it so i'll ask you questions about it : )

if you were a reader and you read the introduction, would you want to read more?

does it start with a question? if so, is it something you would want to read about?

and ask any friends or family for their opinion : )

answer; decreased;

answer; exaggerate what you believe is the deception and state it, hoping that the other will jump in to "correct" the statement;