1. Consider the following: You are the CEO of a company that sells a line of hair products made with natural and organic ingredients from South America. The product is manufactured in Brazil and is imported to the United States for sale. The
company has been successful in the U. S. market and you are considering expanding to the European market. Greece is the first country to which you would like to export. However, you must do some research on the
socio-cultural factors that will affect your decision.
2. Answer the following questions (you may use the Internet for research purposes):
• What are some of the legal and political factors that you will consider?
• Are there any economic barriers that you might encounter?
• After doing your research, what recommendations would you make regarding the expansion to the European market?
• Are there any cultural differences between the United States and Greece? How will these differences affect the way you do business there?
. Would expanding to Greece be a good business decision? Why or why not?

• What are some of the legal and political factors that you will consider?

If you want to export to Greece, you first need to learn about the legal and political factors that pertain to the European Union, since Greece is a member nation of the European Union, and many of its economic and legal aspects are determined at the European level. After this, you can involve yourself more in depth with specific Greek laws.

Are there any economic barriers that you might encounter?

Most economic policy is determined at the European level, and the European Union generally has an open policy to trade and investment. However, in Greece itself, taxation tends to be high, and taxation is not determined by the European Union.

After doing your research, what recommendations would you make regarding the expansion to the European market?

If you want to invest in Greece, you should make sure that the investment project is likely to give a return. This is mainly because of the high taxation regime in Greece. You should also try to invest in other member nations of the European Union at the same time.

Are there any cultural differences between the United States and Greece? How will these differences affect the way you do business there?

There are many differences. The Greeks tend to enjoy a better work/life balance, while Americans do tend to work more. Greeks also give more importance to family life and tradition, although they are not very religious. Greece is also one of the oldest countries in the world, while America has a lower median age.

Would expanding to Greece be a good business decision? Why or why not?

I would be a good business decision only if the project is likely to succeed according to a previous project analysis.

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