The opportunity cost (what you give up) of comparison shopping is defined as the time you could have spent doing something else

price you pay for the item you choose

money advertisers spend to attract your attention to their products

money you save by making a rational choice

Danilo has been working for metropolitan taxi for three months. he expected that his job would be to drive around the city, pick up fares, and drop them off at their desired locations, but in his first few days on the job he realized that the job entails much more. he must keep his taxi cab clean and neat, and some days he will be stationed at the shop and go to people's houses to pick them up and bring them to the local airport. within a few months, he has learned that taxi drivers often express frustration with the people they call "civilians"—that is, non–taxi drivers, whose driving skills they complain about incessantly. in his first few months on the job, describes what danilo is undergoing.