Explain how brand contact and product placement are used in advertising.

Product placement is a form of advertising in which branded goods and services are featured in a production that targets a large audience. ... In exchange for product placement rights, companies may pay a production company or studio in cash, goods, or services.

Explanation:

Facts you might find useful;

∴The alternative to traditional advertising in the press or television has become the nontraditional marketing communications such as product placement and branding. This tool is much more effective because of the ability to direct the relevant marketing message to selected audience group at the right time and place.

How it works.

∴Product placement, also known as embedded marketing, is a marketing technique where references to specific brands or products are incorporated into another work, such as a film or television program, with specific promotional intent.

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