Read the introduction to an argumentative essay about entrepreneurs and free enterprise. Mary Kay Ash wanted to write a book about women in business. Instead, what transpired was a business plan for Mary Kay, Inc., a cosmetics company. In a free enterprise system, people like Mary Kay Ash have the opportunity to make their own economic decisions and create their own influential businesses. The introduction is effective because it provides a brief background about the essay’s subject. describes the life of a person many readers will know. summarizes the topic and restates the writer’s position. begins the essay with an interesting anecdote or story.