What are the major differences between the positivist and interpretivist paradigms in consumer research?

The major differences between positivist and interpretivist paradigms in consumer research is that positivist uses the quantitative form of scientific methods, it sees that the society which include social facts shape individual , it uses scientific method and approaches while interpretivist uses qualitative method,uses non scientific method,and individual have the conciousness that they are not puppets which can be toss around by external forces.

Explanation:

Positivist and interpretivist are the two common approaches in sociology use for researches or different research methods.

Interpretivist approach entails that human beings will interpret elements base on there interest.

Positivists focuses on scientific methods and explanation base on scientific prediction.

The major differences between positivist and interpretivist paradigms in consumer research is that positivist uses the quantitative form of scientific methods, it sees that the society which include social facts shape individual , it uses scientific method and approaches while interpretivist uses qualitative method,uses non scientific method,and individual have the conciousness that they are not puppets which can be toss around by external forces.

answer is b.shrapnel