In Detroit, a woman came back from lunch to find a nasty note on her Toyota Camry about failing to support the American economy by purchasing a vehicle made by a Japanese brand. The person who left the note is exhibiting

Consumer ethnocentrism

Explanation:

Consumer ethnocentrism is a concept that explains the beliefs or dispositions of certain consumers as it relates to the purchase of products manufactured in other countries. Ethnocentric consumers believe it is not appropriate to purchase foreign products while leaving out domestically made products; it is seen as unpatriotic.

Some of these ethnocentric consumers even deem the purchase of foreign-made products as immoral or improper, because such purchases have a negative impact on the economy. Ethnocentric consumers view domestic products as superior to foreign-made products.

Therefore, from the question, the person who left the note is exhibiting consumer ethnocentrism.

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