Notah is a Native American who avoids going to a pub with friends because he's wary that people often think that because he's Native American he's also an alcoholic, and will judge him consistent with that belief. Notah's behavior is best explained by the concept of .

Stereotype threat

Explanation:

Stereotype threat can simply be defined as a difficult position or situation where an individual feels he or she is at risk of complying to a stereotype which is most times negative about his/her race, cultural group, ethnicity, gender, religion e.t.c.

stereotype comments about a persons race, gender and others usually takes a negative effect on the person the comment is directed to as it hurts so much. studies has shown that this stereotype threats have alters people thoughts especially students on how they evaluates themselves.the result of chronic stereotype threat can make an individual separate themselves from others (isolation) and also this may even lead the individual to perform poorly and acts  negatively or poorly.

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