It is the holiday season, a time when Elise gives gifts to her family and friends. She thinks she has purchased something for everyone on her list, but just in case, she has purchased a few extra gift cards so she isn't caught without anything at all for someone she has overlooked accidentally. This is an example of a process affecting her consumer decision making.

motivational

Explanation:

The motivational process is a strong influence on the consumer's behavior and decision process. This is because this process makes the consumer buy a good or service, with the objective of reaching an established goal.

We can see an example of this in the question above, where Elise aims to buy gifts for her entire family. She is not sure if she remembered all the members of the family, so in order for her to reach the goal even in the face of possible forgetfulness, she bought gift cards to make sure that the whole family would receive something.

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