Social Studies, 06.05.2020 04:20 bryantfoster
Low-elaboration consumers may acquire simple beliefs by forming based on easily processed peripheral cues in the ad and the relationship of these cues to concepts or categories that they have stored in prior knowledge.
a. peripheral schema
b. peripheral value systems
c. simple inferences
d. long-term cognitions
e. affective cues
Answers: 3
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Low-elaboration consumers may acquire simple beliefs by forming based on easily processed periphera...
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