On the advice of social psychologists, a technology company decides to pay an unreasonable amount of money to a well-liked celebrity to promote a new product. The company is taking the route of persuasion and using conditioning to make potential customers develop a positive attitude about the product.

NOT CENTRAL ; CLASSICAL

Explanation:

On the advice of social psychologists, a technology company decides to pay an unreasonable amount of money to a well-liked celebrity to promote a new product. The company is taking the NOT CENTRAL route of persuasion and using CLASSICAL conditioning to make potential customers develop a positive attitude about the product.

answer; i believe the correct answer is enlightenment;

they encountered severe weather for which they were poorly prepared.