Receives a call while working at the helpdesk from someone who needs his account reset immediately. When John questions the caller, he says, "If you don’t reset my account immediately, I will call your supervisor!" What psychological approach is the caller attempting to use on John?

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John receives a call while working at the helpdesk from someone who needs his account reset immediately. When John questions the caller, he says, "If you don’t reset my account immediately, I will call your supervisor!" What psychological approach is the caller attempting to use on John?

a. Familiarity

b. Scarcity

c. Intimidation

d. Consensus

The psychological approach the caller is attempting to use is c. intimidation.

Explanation:

In psychology, intimidation is perceived as a maladaptive outgrowth of normal competitive urge for interrelational dominance. People who display intimidating behavior are often connecting such behavior to self-empowerment, seeing it as a useful way to get what they want from others. In children, intimidation is displayed by those who usually feel intimidated by other children, or even their parents and caretakers. Among the forms of intimidation, we can mention physical threat, emotional manipulation, verbal abuse, and physical assault.